How to Leverage CRM Data and Boost Your Marketing Email Deployment

Generic email blasts don't work anymore. Consumers want useful, personalized content. With the right CRM, you can generate tailor-made messaging that converts.



Email marketing is still a reigning method for attracting customers and making sales. Forbes reports that half of marketers label email campaigns as their most effective channel.

However, one-size-fits-all email blasts don’t cut it anymore. Customers today expect personalized content that’s relevant to their behaviors and lives. If they don’t get it, they’ll probably just ignore your emails—or worse, hit “unsubscribe.”

That’s why Consumer Relationship Management (CRM) software can change the game for your email deployment strategy. Its wealth of consumer data allows you to speak more directly to individual customers, homing in on their tastes and behaviors. The more specific your messaging, the more likely your audience will respond.

SuiteDynamics works with NetSuite to customize and implement NetSuite enterprise resource planning (ERP) software. Our experts can examine your company’s operations and provide robust NetSuite solutions to speed up production, increase productivity, and boost profits.

The system also has a native CRM module that offers the metrics and features to send meticulously targeted emails that boost sales. Read our guide below to learn more about how NetSuite CRM can create focused marketing email deployments that convert. Then, schedule a consultation with the SuiteDynamics team to discuss your company’s unique needs and how our experts can meet them with NetSuite’s comprehensive software solutions.

Key Takeaways

1. A CRM helps businesses manage interactions across the entire customer journey, from leads to loyal customers, by organizing data on sales, customer preferences, and communications. This integration boosts efficiency and effectiveness in customer engagement.
2. Email marketing is more effective than social media for driving purchases but requires careful planning and leveraging customer data for success. CRMs like NetSuite enable personalized and automated email campaigns, increasing engagement and sales.
3. CRM data allows businesses to segment their audiences based on behaviors like purchase history or preferences, which leads to more targeted, personalized email campaigns. Personalization increases open rates, customer satisfaction, and loyalty.
4. CRMs enable behavior-based triggers, sending timely, relevant emails based on customer actions (e.g., cart abandonment, recent purchases). These trigger-based emails are much more effective than generic batch messages.
5. CRMs provide real-time analytics to track email campaign successes, helping marketers refine their strategies. This data-driven approach improves future campaigns by optimizing elements like timing and personalization based on customer behavior.

What Is Email Deployment?

Email deployment is the process of sending email campaigns to your customers or leads, and it’s a highly effective way of attracting consumers. Forbes even reports that consumers are three times more likely to buy items from email marketing than social media, and 50% said they make those purchases at least once monthly.

Yet, a successful deployment process isn’t as simple as you may think and involves more than just tapping the “send” button. You must prepare your messages carefully to get the most bang for your buck—or clicks for your content. 

Austin Caldwell, NetSuite’s Product Marketing Director, says many companies fail to engage email audiences because they deploy email campaigns without properly using customer data.

“Although email marketing is the most effective and cost-efficient marketing channel to engage shoppers, many businesses struggle to create relevant campaigns while still driving enough volume to generate sales,” he writes. “When email is disconnected from e-commerce and back-office systems, it is more difficult to take advantage of website activity, customer and order data to personalize email messages or trigger marketing automation.”

The answer to this problem? Software that integrates email marketing systems with e-commerce reporting—so, a CRM. NetSuite’s CRM allows you to target specific groups, personalize the emails based on customer behavior, and automate the whole thing. If you want to send special promos to customers who haven’t bought in a while or follow up after someone makes a purchase, you can do it all through email deployment in NetSuite.

Schedule a free consultation with SuiteDynamics to learn more about this system and discover how our team can customize it for your business. We’ll provide tailored software solutions that consistently deliver effective email deployments.



How Can You Blend CRM Software and Email Deployment?

With a little know-how, you can use rich CRM data to send smarter, more engaging emails.

1. Better Segmentation = Better Targeting

According to MailChimp, nothing ruins an email deployment like bland, generic content. 

“Unfortunately, some businesses still send the same email with the same content to everyone on their list, providing a less personal experience for all their email subscribers,” the marketing automation company writes in “The Importance of Email Segmentation For Your Campaigns.” "Most of those emails go unread with no action taken because they're too general to speak to any single group of audience members.”

A CRM is the perfect tool to combat generic email marketing because it’s packed with valuable customer data, creating ample opportunity to make customers feel seen. Instead of blasting the same email to everyone on your list, develop smaller segments for more targeted content. Divide people by characteristics such as purchase history, behavior, or preferences so you can speak to each segment more effectively.

Think about it: a repeat customer who’s spent $500 in the last three months should probably get a different email than someone who hasn’t bought anything in a year. Maybe offer that loyal customer an exclusive discount while sending a “We Miss You” promo to the inactive one.

Segmenting makes your emails way more appealing—and far more likely to get opened. NetSuite allows you to segment consumers by purchase trends, demographics, support histories, response patterns, and more and automatically trigger email deployments. Discover more about the intuitive software during your free consultation.

2. Personalization That Feels Personal

We’ve all seen personalized emails with your name in the subject line. According to Forbes, they’re effective, increasing open rates by 26%. Yet, the e-commerce world is getting more competitive, so you’ve got to think bigger and personalize more when planning a marketing email deployment.

For example, you can use customer data and segmentation to tailor the email experience. Let’s say your company sells clothing, and you’re releasing a new style of bootcut jeans. You can segment your email list by purchases made in the last year and send an email blast updating all those consumers on the new product.

In NetSuite, you can also build a workflow that sorts people by the products they’ve added to wish lists. When a product goes on sale, you can email everyone who has placed it on their wish list and notify them of the discount.

There are a million ways to group and target your audience—they’re only limited by your creativity. Then, when your emails show that you know what your customers want, they’re more likely to engage and convert. According to Statista,95% of surveyed marketers dubbed their personalization efforts somewhat or very successful during a 2022 study.

What’s more, shoppers have come to expect this attention to detail. A study sponsored by Oracle NetSuite found that 42% of consumers said they would pay more for improved personalization. Additionally, Statista reports that 62% of surveyed consumers would abandon a brand if the company delivered a non-personalized experience.

Don’t lose customers because of generic marketing. Schedule a consultation with SuiteDynamics experts and learn how NetSuite can improve email deployments to make your consumers feel seen—and increase their desire to buy.

3. Perfect Timing with Behavior-Based Triggers

With a CRM, you can track precisely what your customers are doing—whether they’re browsing your site, abandoning a cart, or making a purchase. Then, you can use that behavior to trigger perfectly timed emails that feel natural and helpful rather than spammy.

For instance, if a customer abandons an item in their cart, automatically send them a reminder email (possibly with an enticing discount). If someone just bought a product, follow up with a “thank you” email or product care tips. This type of real-time email deployment keeps your brand top-of-mind and boosts your chances of closing the sale.

Marketing guru Neil Patel explains that this strategy is successful because it puts power in consumers’ hands. 

“Remember, with behavioral email marketing, it’s the customer at the wheel — not you,” he writes. “They’re making choices while interacting with your content. Behavioral marketing is designed to act on those choices with the kind of engagement that increases conversion rates, grows profits, and vastly improves customer retention.”

That increase is difficult to ignore. Blueshift reports that trigger-based marketing emails are 497% more effective than batch messages.

NetSuite CRM software integrates with your customer-facing website to track consumer behavior that instigated targeted email deployments. During your consultation, you can discuss how the streamlined software and real-time data collection ensure a seamless process and timely messaging.



4. Data-Driven Campaigns That Keep Improving

One of the most significant ways a CRM enhances email deployment involves comprehensive, real-time analytics. You can use these metrics to determine which strategies are working and which have crashed and burned. Dive into the data—open rates, click-throughs, conversions—and use it to improve future campaigns.

“Anyone can send emails to an audience of several thousand people and call themself an email marketer,” states marketing education hub Email Mastery. “But an expert email marketer doesn’t just send emails, they learn to read the data of how different emails perform with a specific audience, they set benchmarks, and they try to improve upon those benchmarks.”

For example, let’s say you notice that specific segments respond better to emails at different times, or maybe personalized subject lines encourage more opens. The more you dig into the data, the more you can refine your strategy and get better results.

NetSuite offers role-based dashboards that allow marketing teams to study acquisition, engagement, and conversion numbers for individual campaigns. These features give marketers the best information possible to hone their strategies and speak more directly to consumers’ wants and needs.

During your free consultation, you can learn more about NetSuite’s dashboards and analytics and discover the possibilities data can open for your email campaigns.

Create Campaigns That Actually Convert

An email deployment may be one of the most powerful tools a marketer has, but you must use it carefully to reap the rewards. Businesses can no longer blast their email lists with generic content and expect sky-high open and click-through rates.

Customers want emails that speak to their particular tastes and behaviors and rarely give mass messaging a second glance.

We don’t want you to waste hours crafting email content only to see dismal metrics in return. NetSuite’s CRM collects consumer data and organizes it into easy reports you can use to segment your email list and send meticulously targeted content that grabs attention.

As your partner, the SuiteDynamics team will examine your needs and develop custom marketing solutions powered by a NetSuite CRM. Our experts will ensure your company has the software to create successful email deployments that contain well-crafted messages informed by accurate consumer data. Schedule a consultation with us today and discover how high your conversion rates can soar.



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