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SuiteCommerce Strategy & SEO: Why You Need Specialized Guidance to Implement NetSuite’s E-Commerce Platform

SuiteCommerce systems can integrate your back-office operations with your customer-facing website, creating an efficient e-commerce powerhouse. Yet, it's a mess if you don't get the implementation right.


Just like enterprise resource planning (ERP) systems, SuiteCommerce and SuiteCommerce Advanced platforms are complex and challenging to develop, implement, and learn.

 

Companies that try to establish them without expert guidance can experience all sorts of frustrating outcomes, such as botched data migrations, broken backlinks, go-live delays, and, ultimately, wasted resources.

 

SuiteDynamics SuiteCommerce Strategy and SEO services help ensure your e-commerce software implementation goes smoothly so your customers can continue finding and using your site without issues.

 

We know your business can’t afford the horrors of a malfunctioning e-commerce site. SuiteDynamics works with NetSuite to customize and implement ERP and SuiteCommerce platforms. We specialize in SuiteCommerce software and can produce a working platform that boosts your online retail operations without the frustration and expense of a messy implementation.

 

Read our outline of SuiteCommerce Strategy and SEO services below. Then, schedule a consultation with us today and take the first step toward a better, more efficient e-commerce business.


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Key Takeaways

 

  1. SuiteCommerce and SuiteCommerce Advanced are NetSuite e-commerce platforms that integrate inventory, order management, and customer data. They streamline online and in-store sales operations, enhancing efficiency and growth.
  2. SuiteCommerce is a more user-friendly, out-of-the-box solution with pre-built templates and a more straightforward setup, ideal for businesses with basic needs. SuiteCommerce Advanced offers greater customization with direct code access for more complex, tailored online stores.
  3. SuiteCommerce Strategy & SEO is a SuiteDynamics service that optimizes SuiteCommerce platforms for search engines, ensuring businesses see immediate benefits after launch. It focuses on tasks like site performance, meta tag optimization, and link equity preservation.
  4. Strategy and SEO services ensure that any SEO value built on a previous website, including links and URL parameters, is maintained during the transition to a SuiteCommerce platform, preventing SEO ranking loss.
  5. SuiteDynamics provides ongoing support through Managed Service Plans, which include tasks like optimizing product/category metadata and maintaining site structure post-launch, ensuring the continued evolution of the NetSuite system.

 

Graphic with a quote from Jake Kleiner about SuiteCommerce strategy and SEO.


SuiteCommerce & SuiteCommerce Advanced Explained

 

SuiteCommerce and SuiteCommerce Advanced are NetSuite e-commerce platforms that synchronize inventory, order management, and customer data. They also offer a unified platform for managing online and in-store sales, improving operational efficiency.

 

They boast user-friendly interfaces and customizable templates, allowing businesses to launch responsive, mobile-friendly websites quickly. Thus, they enhance the overall customer experience while supporting growth.

 

The difference between SuiteCommerce and SuiteCommerce Advanced lies in their varying complexity levels.

 

SuiteCommerce is a more user-friendly, out-of-the-box solution for companies needing a straightforward online store. It includes pre-built templates and an easier set-up process, making it perfect for businesses that don’t need many custom features.

 

On the other hand, SuiteCommerce Advanced is the beefed-up version designed for larger businesses with more specific needs. It offers direct code access so developers can create highly tailored online shopping experiences.

 

 

What Is SuiteCommerce Strategy & SEO?

 

SuiteCommerce Strategy and SEO is a SuiteDynamics service that accompanies a SuiteCommerce implementation. It involves planning a SuiteCommerce or SuiteCommerce Advanced platform and optimizing it for search engines so clients can start experiencing SuiteCommerce benefits the day of go live.

 

SuiteDynamics CEO Jake Kleiner says it includes tasks like updating and polishing a SuiteCommerce site and ensuring the pages have correct meta tags so search engines can index them correctly. However, one of its primary focuses lies in link maintenance.

 

“Ultimately, we make sure there's a strong link equity,” he explains. “So, any equity that's been built in your current website via URL parameters or via links to other sites with domain authority is maintained and doesn't fall off with the migration to a SuiteCommerce site.”

 

The service proceeds as follows: After your company requests SuiteCommerce Strategy and SEO, SuiteDynamics experts thoroughly analyze your current website, including its profile and search engine ranking. Then, we ensure your site retains its architecture and structure while migrating to a new SuiteCommerce home.

 

The goal during this process is to maintain your links and prevent outside data from contaminating your pages so Google and other search engines will recognize it as the same website. 

 

Our experts also perform other tasks, such as:

 

  1. Ensuring peak site performance
  2. Confirming correct product and category metadata setups.
  3. Checking for correct robots.txt file and sitemap setups.

 

The SuiteDynamics team often provides these services during NetSuite/SuiteCommerce implementation projects. However, companies sometimes launch ERPs before their SuiteCommerce platforms are finished. In those cases, we offer post-go-live SuiteCommerce Strategy and SEO work within our Managed Service Plans. These packages offer clients a predetermined set of work hours for various tasks, including SuiteCommerce implementation.

 

Schedule a free consultation with our team to learn more about our Managed Services and SuiteCommerce offerings. You’ll discover how your NetSuite system can continue evolving long after go-live.


Schedule a Consultation
Graphic with a quote from Jake Kleiner about SuiteCommerce strategy & SEO.


Why Is This Service Crucial to NetSuite Success?


Kleiner says companies need SuiteCommerce strategy and SEO services because the platform licensing and implementation are too expensive to risk. The process involves complex NetSuite tools and extension frameworks. When implementations go wrong—and they often do—businesses experience terrible investment returns. Companies must employ experts who understand SEO best practices to manage the transfer.


“You want to maximize the effort that's being put into the application,” he says. “It’s a huge advantage to get an immediate result versus trying to learn your way through the application. … Our team can cut through a lot of the learning curve.”


Implementing a SuiteCommerce platform without expert help could also cause severe damage—especially to a retail business that depends on website traffic. While transferring a site from its original platform to SuiteCommerce, backlinks can get damaged easily, and broken links are bad news. The site could lose rankings for hundreds or thousands of keywords, causing its authority score and traffic to plummet.


Additionally, your team could experience a myriad of other issues, including botched data migration, poor development, and insufficient metatags. All these problems contribute to go-live delays and poor website performance—significantly damaging your business.


We don’t want a platform that should revolutionize your company to tank it instead. Schedule a free consultation with SuiteDynamics experts to discuss your e-commerce needs and develop a plan for implementing a SuiteCommerce website that boosts revenue as expected.

 

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SuiteDynamics Expertise


The SuiteDynamics team has more than five years of experience in customizing and implementing SuiteCommerce platforms, and we have become one of NetSuite’s preferred Alliance Partners for SuiteCommerce projects.


“We do a lot of SuiteCommerce implementations within the NetSuite ecosystem,” Kleiner explains. “So, we really understand the architecture, best practices, and ways to get the best ROI.”


Our experts can also build multiple websites on a single SuiteCommerce instance, which helps a company get the most from its investment. We can work with extensions and develop themes, significantly increasing the platform’s capabilities. We can also build various features like advanced customer or vendor portals into platforms so clients can interact with customers and partners in ways that best suit their operations.


The SuiteDynamics team can also service third-party platforms like BigCommerce, Shopify, and WooCommerce, but SuiteCommerce is our focus and specialty because it natively integrates with NetSuite. Learn more about our expertise and services during your free consultation.

 


Equip Your Team for SuiteCommerce Success


SuiteCommerce and SuiteCommerce Advanced are powerful platforms. They can increase operational efficiency and boost customer experience like never before—if implemented correctly.


However, like any advanced software, SuiteCommerce is frustrating to customize and implement. It’s large and complex, requiring specialized experts to manipulate. If you try to implement without guidance, you’ll inevitably face more problems than you started.


We don’t want your company to buckle under the weight of an expensive, malfunctioning e-commerce platform. Instead, we want to see your team smash new goals with a quality, well-implemented SuiteCommerce website.


SuiteDynamics experts can ease the pressure of your SuiteCommerce implementation, ensuring your website goes live with minimal issues. Schedule your free consultation today and discover how successful your e-commerce company could become.


Schedule a Consultation





We pull information from NetSuite material, SuiteDynamics experts, and other reliable sources to compose our blog posts and educational pieces. We ensure they are as accurate as possible at the time of writing. However, software evolves quickly, and although we work to maintain these posts, some details may fall out of date. Contact SuiteDynamics experts for the latest information on NetSuite ERP systems.




Part of this text was generated using GPT-3, OpenAI’s large-scale language-generation model. After generating the draft language, our team edited, revised, and fact-checked it to ensure readability and accuracy. SuiteDynamics is ultimately responsible for the content of this blog post.

 

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